DNA1 Consumer Assurance

Customer benefits

Our range of DNA test-based services from product authentication through to being assured as non-GMO, all underpinned by the latest technology from Clear Labs and DNA1, means that Lloyd’s Register can drive consumer trust in brands, whilst reducing the risk of costly recalls for manufacturers.

What it does

DNA1 is based on two key elements; the first is a New Genomic Sequencing (NGS) DNA test that is carried out independently by Clear Labs on the food product at batch level. This confirms the product’s contents, origins and composition.

Secondly LR conducts an independent management system audit with certification to ensure that the product that is DNA1 assured by batch number; put simply we ensure that it is from the same batch that has been tested.

When a product displays the DNA1 Assurance mark it also carries a QR Code, consumers can scan this code and instantly view LR’s DNA1 Certificate of Assurance for the product, detailing the brand, product name, ‘SKU’ number and batch/lot number that has passed the NGS DNA test for either ‘100% Authenticity’ or ‘Non-GMO’.

100% Authenticity

Clear Labs’ delivers high-resolution, universal NGS DNA tests that cover every potential biological adulterant. Powering stronger food safety systems and guarantee ingredient and product integrity.


One Clear Labs NGS DNA test gives all possible GMO sequences within a sample. This scientifically guarantees that a product is GMO-free through NGS technology.

Why choose LR?

LR has been delivering independent assurance for the past 258 years. We help businesses manage food safety and authenticity risks and now - through our commitment to underpin our assurance services with technology - we can help consumers make safe and healthy choices through extending independent assurance to consumers.

Your business helps LR to help others

The profits we generate fund the Lloyd’s Register Foundation, a charity that supports engineering-related research, education and public engagement around everything we do. All of this helps us stand by the purpose that drives us every single day: working together for a safer world.

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Request quote

Call 866-971-5772 or complete our enquiry form.