Consumer assurance? It's in our DNA.

Delivering information straight into the hand of the consumers

Consumers are clever and discerning; they want independent assurance that the food they are eating is safe and free from genetic modification, is sustainably sourced and is exactly as it claims to be on the packaging.

Consumer assurance is Lloyd’s Register’s brand promise; our range of services from product authentication through to being assured as non-GMO – all underpinned by the latest technology from Clear Labs and DNA1, means that we can drive consumer trust in brands, while reducing the risk of costly recalls for manufacturers.

Simon Batters – Our Voice on Technology Solutions – talks about how consumer assurance will deliver brand protection and peace of mind to consumers worldwide. Find out more about how LR is able to give consumers the confidence that the food they’re buying is authenticated and safe to eat.

Consumer Assurance DNA

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