Consumers Still Want Socially-Responsible Brands
07/15/2009
Consumers are increasingly turning to brands that behave ethically, despite the downturn in the economy, according to new YouGov research.
Consumers are increasingly turning to brands that behave ethically, despite the downturn in the economy, according to new YouGov research.
The survey, supported by Lloyd's Register Quality Assurance (LRQA) with sponsorship from the Co-operative, revealed high levels of cynicism and mistrust in both business and Government.
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